Once you have a school Facebook page established, how do you keep it interesting and relevant?
The most important thing to keep people interested in your Facebook page is to post often. If you can’t post daily, post at least couple times a week. Post important announcements. Will school be closed on a certain day? Are there upcoming parent-teacher conferences? Is there an important school musical you want to promote? Use your Facebook page to share these details.

You have the ability to assign multiple “administrators” or “editors” under “Settings” and “Page Roles.” This is a good practice for many reasons. You want to keep your school staff involved with the Facebook page, and multiple administrators and editors should mean more content posted.

Note: Administrator level access allows monitoring of messages sent and comments posted by readers.
Visuals in your posts

In your regular posts, try to include an approved photo whenever possible. Facebook is a visual medium, and you will want to post pictures to attract your network to read your latest post.

It is best to post group pictures and photos showing action. (To cover any privacy or safety concerns, parents should be given a photo release to sign on behalf of their children. Respect the wishes of any families who do not want their children photographed.)

And don’t forget video! Many schools make promotional videos for different events, but even classroom videos of a silly event, a class song performance, a recitation or a casual parent testimonial can be captivating.

Keep Tabs on Information
In addition to posting new content regularly, keep your school Facebook page updated. If the web page address changes, make sure to edit that information promptly. Make sure the school office phone number is posted, as well as the most current office hours. Has your school recently added a pre-kindergarten program? Make sure to include those details as soon as they are public.

Invite Participation
You have the ability to share the school Facebook page link to your personal Facebook page. Invite readers to write a review and rate the school. Parents pay attention to that information when seeking a school for their children. It is impressive to read many positive, detailed reviews about a school.

Point to Your School’s Website
The goal of your Facebook page should be to make a reader want to visit the school website. This is where they can find in-depth information and answers to frequently asked questions.

Love Your Audience
All in all, make your readers feel involved, invited and appreciated. Let them know if their participation made a difference, or if someone’s donation made a certain initiative possible. Make the kids and community the heroes in your school’s story.