Team & Expertise – Center for Online Evangelism

What we practice

COE’s team practices content marketing strategy: planning, producing, and distributing content as a coordinated system.

Strategy & planning

Set goals and priorities before any piece is made.

Brainstorming

Generate and test topic ideas.

Keyword research

Check search demand and competition.

Brief creation

Turn a topic into a structured brief.

Content creation

Write, edit, prepare the piece.

Publishing

Post and confirm it’s live.

Optimization

Review performance, adjust.

Distribution

Push out through channels.

Strategic Content Ecosystem

Strategic Content Ecosystem (SCE)

One piece of content becomes several. A single article or resource gets repurposed into a family of shorter pieces: an excerpt for social, a pull for email, a script for video, a version sized for print.

[Generic for now — swap in a real AAAF or HFA example before this goes live.]

Channels

Website
Email
Social media
Video
Print

This process runs behind AAAF, HopeFor.Africa, and the Academy.

Working with COE

COE also designs and builds content operations for partner organizations. Read more about how we work with partners.

Our team

One profile per person, organized by discipline. Profiles are managed under Team Members in the admin.

Leadership

[Founder]

Founder

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

[Deputy Director]

Deputy Director / CIO

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

[VP Operations]

VP, Operations

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

[VP Marketing]

VP, Marketing

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Disciplines

Editorial & Writing

[Editorial Lead]

Editorial Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

SEO & Growth

[SEO Lead]

SEO Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Design & Graphics

[Design Lead]

Design Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Translation

Social Media

[Social Media Lead]

Social Media Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Web

[Web Lead]

Web Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

AI & Automations

[AI & Automations Lead]

AI & Automations Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Development

[Development Lead]

Development Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Special Projects

[Special Projects Lead]

Special Projects Lead

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Content review

Subject-matter experts and reviewers — full profiles regardless of group leadership.

[Content Reviewer]

Content Reviewer & SME

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

[Regional Reviewer]

Regional Content Reviewer

Africa Ops

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Africa Operations

[Department intro — one paragraph on the department’s scope and history.]

[Africa Ops Director]

Director, Africa Operations

Africa Ops

Credentials: [To come]
Experience: [To come]
Publications / speaking: [To come]
Teams & programs: [To come]

Other Africa Operations members appear within Editorial, Translation, and Content Review above, marked Africa Ops.