Learn More About Search Engine Optimization and Online Mission Work
Learn More About Search Engine Optimization and Online Mission Work
Using the process of Search Engine Optimization, we can create more targeted approaches to online evangelism and introduce more people to Bible truth. Here you can find information about tools and resources we recommend for this kind of ministry.
No More Keyword Research?
Keywords don’t matter the same way they used to. Instead of knowing which words people are using, it’s more about what questions they’re asking. Here’s how to apply this to your content and reach countless more seekers!
Free tools to boost your ministry’s site traffic
Get the right people coming to your website! Start your SEO efforts with recommended free tools.
Should Churches Consider Facebook Ads?
Now more than ever, Facebook ads are a highly effective method in getting your message in front of the people who already want to see it. (And it’s more affordable that most methods of advertising!)
How Google’s Aug. 1 Update Affects Your Ministry
Google announced a major algorithm update, affecting how they determine which sites to list in search results about health and finance topics. Here’s what you need to know.
Don’t Overlook This Audience! How to Make Videos They’ll Love
The numbers are in. The majority of Baby Boomers are online, scanning social media, and watching videos. Here’s how to create great video content they’ll watch, share, and respond to.
Adventists in GoogleLand. (Be careful what you click!)
You can google the same term as someone else and get completely different results. Google takes your location into account, as well as your search and browsing histories. Here’s what that means for Adventist search results.
Keep your site from being marked, “Not Secure” (and there’s a deadline)
If your website has https://, you’re good. But as of July, Google Chrome browser will mark all websites with “http://” or no SSL Certificate, as “Not Secure.” Here’s what to do about this.
Turn Livestreams into “Evergreen” Content
Live streaming church services and special events is a fantastic way to engage your audience. Kick it up several notches with these tips for making your livestreams CONTINUE engaging your audience well after the event is over.
How to Respond to Negative (and Positive!) Online Reviews
Review sites like Yelp, Google, YP, Facebook, etc. are great for local SEO, advertising, approachability and credibility. But sooner or later, every organization gets a bad review. Here’s how to handle these appropriately, and even how to turn these situations into opportunities.
Why your readers aren’t reading, and how you get them to
People no longer read. They scan. But they’re also consuming more content than ever before. What does that mean for digital missionaries? For writers? Churches? Schools? Need-based ministries? (Hint: It’s simpler than you think.)
Is your website surviving “Mobilegeddon?”
You may already know that Google favors “mobile responsive” or “mobile friendly” websites in its search results, no matter the search term. Now it’s mobile-FIRST, and here’s what that means for your website’s ability to rank in search results.
Lsn 5: SEO 101—More Exposure with Claimed Map Listings
Local SEO starts by claiming your map listings. Starting with Google Maps/Google My Business, Lesson 5 helps you get more exposure, avoid risks, and attract more seekers to your ministry!
GDPR Compliance Required May 25! What This Means For Your Ministry
Your ministry’s online presence must follow the guidelines of General Data Protection Regulation (GDPR), or risk incurring warnings and penalties. Here’s what this new European Union law means, how it affects your organization, and what you can do to comply.
Lsn 4: SEO 101: Get More Clicks! Optimize Titles & Tags
Boost both SEO and user experience for your ministry’s website by optimizing webpages’ titles, meta descriptions, H1 tags and ALT descriptions. Here’s how.
What is Keyword Research? An Essential SEO Task.
Keyword Research is the first step in getting to know your audience’s search habits.
Before you find out who your audience is, you can find out what they’re typing into search engines like Google. For example, if you type into a keyword research tool, “cooking class,” you’ll be given results from Google’s search history data that tells you how many people search for that term (or closely related terms) and how high the competition is for websites using that term. (Synonyms can count, too!)
![How to [Verb] Your Headlines](https://dev.centerforonlineevangelism.org/wp-content/uploads/2018/03/officeleapfrog-400x250.jpg)
How to [Verb] Your Headlines
Make Your Headlines “Catch Your Readers!”
The purpose of headlines is more than just making announcements. This is where you convince your audience that yes, this piece of content is worth their time, and here’s why. Use these tips to drop your readers right into the action and compel them to keep reading.